How green is "green"? "Green", "eco-friendly",
"sustainable" - all these terms are being used to describe an
awareness and intentionality of the way we choose to live. These terms are
being used in mass marketing to capitalize the growing trendiness of this
movement and as a result have watered down or even confused the meaning.
Perhaps the best approach to "going green" is to understand the ideas
and vocabulary at its core and then learn to evaluate a company, product, or
service based on your personal goals and resources. While many people want to
make these terms reflect the highest possible standard, perhaps there is some
merit to allowing for
shades of green. Encouraging people to
make increasingly responsible choices and to participate without having to be "all
in" may be the most sustainable approach to building the green movement.
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